At the heart of our philosophy lies the belief that we train inside the gym to cultivate the character, strength and grit required to thrive in our lives outside the gym, whether it’s our sport, profession or personal life.  

The nature of this training challenges the body, mind and spirit. We lift heavy weight, we move fast, we go long and we actively discipline mental fitness. It is hard work every day and meant to be hard.  

We believe that getting strong, fast, durable and mentally tough raises our overall work ethic, our integrity, our courage and our capacity for a powerful life.